Who are your Clients?
Most perspective customers won’t know your company or won’t be able to tell the difference between your company and others. It’s your job to identify your best potential customers and to target your marketing to them. The first step to identifying potential customers is to research them.
The most successful small businesses understand that only a specific group of people will buy their product or service. The task then is determining, as closely as possible, exactly who those people are and targeting your marketing efforts and dollars towards them. You too can build a better, stronger business, by identifying and serving a particular customer group – your target market.
This is a excerpt from ENTREPRENEUR YOU.