Business Training Component – SALES TRAINING

Focus Your Efforts – How to Target a Market!

Program Benefits

When we begin target marketing we think the market we are looking at is something that we need to build from scratch. You will be surprised to know that your prospects and new clients are closer to you than you think. We will explore who you know and who your circle of influencers are. We will look at how to increase this circle based upon the markets you are targeting and market segmentation. We will focus your efforts toward your new-targeted influencers who will naturally build the markets for you based upon your marketing strategy. Target marketing based upon market segmentation will focus your efforts toward those that will increase your market share. Because of this you will increase your understanding of influencers and begin networking with them on a regular basis to obtain new business and grow stronger relationships now.

We will identify what makes you and your company unique and how these unique qualities will further define your market place. Utilizing this marketing strategy will make you stand out from any competition!

You Will Learn:

• Target Marketing and Market Segmentation
• Circles of Influencers
• How to Get Referrals
• Work Smart Not Hard – Marketing Strategy
• Identify What Makes You and Your Company Unique
• Find the Key People who Hold the Purse Strings
• Dead Lead or Follow Up
• Do Your Homework
• Have Realistic Expectations
• Reporting and Tracking

In Summary

No longer will you choose networking groups or people to contact that have little to no influence on the growth of your business. Your time is limited and every minute you spend should be focused on your goals in life and business. Make the right choices today and see your business grow tomorrow.