Posts Tagged 'Entrepreneurship'

Jobs or Careers

Posted by:

Jobs or Careers

You’re Out of School – Now What?

 

A weak labor market already has left half of young college graduates either jobless or underemployed in positions that don’t fully use their skills and knowledge. About 1.5 million, or 53.6 percent, of bachelor’s degree-holders under the age of 25 last year were jobless or underemployed, the highest share in at least 11 years.

 

Are you looking for a job or career? It is critical to pursue the career avenue and not just attempt to get a job. Here are three ideas to overcome these numbers that right now are stacked against recent graduates:

 

1st – Have More than One Ticket in Your Pocket

Many of us have gone to school for one specialty and one specialty only. Whether it’s marketing or communication, or finance, or theatre – whatever it might be. We say to ourselves, I’m going to go out and get a great job with a large firm that will take care of me and teach me the ropes. Or any employer, for that matter, just so I can get a job in my field. My answer to this is hogwash! This is your great opportunity to take what you have learned and expand it into other fields, other areas of expertise that you can build upon. If you are in Marketing, look at Sales. If you are in Communications, look at Public Speaking. Now is a great time to open you mind to new ideas and expand your horizons. List 3 new fields you can use your skills and knowledge to expand your career options.

 

2nd – Take Another Step in Thinking Outside the Box

How about starting your own business? Now is the time to make this happen. You went to school you have a specialty; you have skills in a field well beyond 90 percent of the population. Go out and find the customers that need your skills now. Which brings me to a very important point – you need to identify your client’s pain/needs, then go out and solve them. Don’t wait for someone to give you a “Job”, go out and build your company! Write 3 areas where you could start your own business with your skills and knowledge. Now list 3 areas where your passion is to start your own business. See if they match.

 

3rd – Keep Independent

Don’t go running back Home to Mom and Dad. This is the time for you to make it on your own. It is OK to ask for help but, this is critical, use this assistance to make yourself more independent. As stated above, use this help to start your own business or product line or service. The more independent you are now, the more you will succeed in the future. These hard times are what make you who you are. The folks have already been through their own hard times and have become the people you know today because of those hard times. Enjoy these times and be proud of every hurdle you overcome to be the success story you are meant to be. Discover 3 areas to use assistance to start your career.

 

Continue Reading →
0

Business – Three Questions to Ask Yourself about Your Passion?

Posted by:

Business – Three Questions to Ask Yourself about Your Passion?

Management of time and space can be very difficult. Many times I find myself still sitting at my desk still working or writing well before or after the so-called normal business workday. So what’s wrong with this picture … or maybe the question is what’s right with this picture?
 

When you think of all the greats in the world and the accomplishments they have made. Do you hear that they shut off their minds at 5:00 and stopped working on their passion? No you don’t. Do you hear that while Michelangelo was painting the Sistine Chapel he said – Well, it looks like it’s time to take lunch or go home and stop painting – no you don’t.

 

Do you think Hemmingway or Albert Einstein packed up their bags and said – ok it’s 5:00 let’s go home? No. If you have a passion for what you are doing… If you truly believe in your heart of hearts that you need to get your message out to the masses no matter what time of the day – then you are in the zone – then you are living your passion.

 

Here are three questions to ask yourself:

  • Is what I am doing fulfilling my dreams?
  • Is getting this task accomplished important to my passion?
  • Will taking these steps help someone?

Answering other than yes to these questions tells you that you need to find the passion in what you do. But until then – you are simply living a mundane life from day-to-day. Stop and look at every day of your life. Are you fulfilling your dream or simply following a path because it’s easy? It may be easy now, but as the years pass and you find yourself with your nose pushed against the window and looking for a way back into a life of greatness you may start to feel – it’s too late.

 

Let me tell you this — it is never, never too late. Your path may look a little different, but taking action off the beaten path you have made can reignite your dreams. Do it and do it now.

 

Continue Reading →
0

4 Types of Employees to Hire as an Entrepreneur

Posted by:

4 Types of Employees to Hire as an Entrepreneur

Entrepreneurship – Hire the Right Employees

 
As quickly as economically possible, expand your staff. You can’t do it all by yourself. Make sure you hire the right number of people; too few is just as bad as too many. For example, if one employee is responsible for a big portion of your success, realize that if that person leaves, your company could be in jeopardy. You might consider breaking the critical parts of that single position into two separate positions, to minimize the risks of relying solely on one person. But whatever you do, don’t take on that extra responsibility yourself so that you’re doing the work. You’ll never expand your business that way.

 

Here are 4 Choices of Who to Hire:

Hire Someone who Complements You

Don’t hire someone who is exactly like you. You need to hire people who provide different levels of expertise than you do. And yet when hiring anyone, regardless of their expertise, you’ll find that it’s still important to make sure that they fit within the culture of your company. If they don’t, you won’t be happy, they won’t be happy and production will suffer.

Hire a Product Development Expert

Your employees must be committed to growing the revenue of your company. The first step to revenue growth is making sure you have a high quality product or hiring someone who has the expertise to improve your product. If your product isn’t of high quality, you’ll lose clients quickly and gain a poor reputation in the community and market place. Word spreads quickly!

Hire a Rainmaker

Thirdly, hire someone to help you sell. Especially if you don’t like to sell, this person will be extremely critical to getting your company off the ground quickly. In fact, I highly recommend that you hire someone who can service and sell — with an emphasis on sales. Many times it’s hard to find one person with both of these skills, but I’m telling you from experience, you don’t want someone who services and refuses to sell. In my opinion, even when you start to build out your firm and you have more service people, you’ll still want your service people to sell — this criterion is essential for the continued growth of your company. Your service people must also understand how to upsell products as much as possible.

Keep in mind that any employee you hire, especially in the beginning, must be able to bring in revenue to the company. Every employee needs to understand that the success of the company depends on earning more clients. Even the person in charge of product development is selling. Without that individual making your product better, you have nothing to sell.

Hire Administrative Help

The fourth person you should hire is an administrative person who can perform a multitude of tasks. He or she becomes your support. If this hire also happens to bring you someone with a talent or even a liking for sales, that would be great as well! You might find someone just starting out or just getting back into the workforce who would like to be in sales but doesn’t have the sales skills yet, and that’s fine. You or your salesperson can teach them the skills that will help grow your company.
 

Continue Reading →
0

Sales – Selling and Understanding Personalities

Posted by:

Sales – Selling and Understanding Personalities

Understanding Two of the Important Personalities
You are Selling To

 

While these important players may have different titles or no title at all, it is critical to establish the relationships to solve their issues or problems. This is why you are there.
 

The Driver: The Business Owner or CEO

 

This person is like the lighthouse, guiding their company through the rocky shores of the business world. The Driver wants to know how your solution fits into the big picture of the company. They’ll make their decision based on bullet points of information, so don’t bother them with the details. Usually they’ll have someone else analyze the fine points of your product anyway. When you’re working with the Driver, give them your concept, your value proposition, and why your product or service will alleviate their pain. If you can show the Driver why you can solve their problem, then you’ll have a sale. But that means observing their personality type.

 

If you walk in that door with the wrong approach — say you’re all chatty or making too much small talk about things that have nothing to do with their business or him or her personally, then you might as well stay home. Do your homework before you walk in the door. If you don’t feel that you know what the Driver is looking for, then be prepared to ask high gain questions that will make the difference in your ability to close the deal. These high gain questions will give you the credibility you need to make the sale.

 

The Analytic: CFO, Accountants, Engineers, IT

 

The description alone pretty much explains this person. The Analytic wants all the details. Again, when you walk in the door, no messing around. Of course in all situations you want to develop rapport, but not too much small talk. The Analytic wants to know why you’re there. Can you increase their bottom line? Can you decrease their cost? Do you offer a higher quality product than what they already use? Their job is to analyze all the options, so be prepared and have ALL your facts ready.

 

Your high gain questions may well be the same with any of the personalities, but the difference will be in how you approach each conversation. Like the Driver, the Analytic isn’t one for small talk. You’ll gain immediate credibility by providing a lot of facts, figures and information that isn’t fluff.

 
 
It is critical in sales to understand and study who you are establishing relationships with. This information is all about helping them solve problems whether it is a small business, a corporation, or an entrepreneur just getting started.

 

Continue Reading →
0

Sales | How to Sell… Inside/Out

Posted by:

YouTube Preview Image

In this video, Holly Katko explains the What, How, and Why of Sales. How taking a
different approach to sales and selling can pay off with this explanation of
sales from the Inside/Out.

 
 

Continue Reading →
0

What is Sales? Part Three

Posted by:

Three Areas of Sales to Know – Number Three

When I first started in business I did not look forward to sales at all – I thought sales meant you had to “sell” something to someone. When in actuality it is simply educating someone about a product or service that they didn’t have sufficient if any information on. Once a client understood how this wonderful product or service would benefit them, then they would either choose to use it or not. There are areas of knowledge that make this transition of education easier.

Here is the Third of Three Areas to Know:
Know How to Treat Your Client

Everyone wants to be treated special, so show your prospects that you care. Call them by their first names. Offer a firm handshake. Pay attention to what you see in their office or facility. And above all, let them know that you are there to help them.

Let’s assume you’ve done your homework on both your prospective new client and your competition. You can now use this information to get to the next level. When you contact your new client, you can lead with what you already know about their company and your competition. Explain to your client that you have a solution for them that they might not have thought about. Bring up one of those unique areas about you and your company that you know provides that over-the-top quality, and don’t let it go. Don’t sell, either; the point is to pro- vide information for solutions that solve their problems. If they don’t remember their prior conversation with you, well, make this one memorable. Don’t bother asking if they got your brochure, and don’t belittle yourself by saying that you’re “just checking in.”
 
YOU ARE THERE BECAUSE YOU CAN HELP THEM — SO LET THEM KNOW THAT!

 
These are three of the important areas to focus on in Sales. Do your homework and see the results!
 
These areas and more can be found in my new book Entrepreneur You.
 
In order to start your own business or maintain your current one, sales are critical to your growth and success.

 

Continue Reading →
0

What is Sales? Part One

Posted by:

What is Sales? Part One

Three Areas of Sales to Know – Number One

When I first started in business I did not look forward to sales at all – I thought sales meant you had to “sell” something to someone. When in actuality it is simply educating someone about a product or service that they didn’t have sufficient if any information on. Once a client understood how this wonderful product or service would benefit them, then they would either choose to use it or not. There are areas of knowledge that make this transition of education easier.

Here is the First of Three Areas to Know:
Know Your Client

Do you remember a previous blog in February when we talked about targeting your market?
- See Marketing | Based Upon Your Value – Use that knowledge now. Back up that general understanding you have of your target market with specific research on the person or company you’re selling to. Especially if you’re selling to other businesses, visit their website and note what you see. If possible, talk to current or past customers or vendors. Learn every aspect of the products or services they offer. How will your products or services offer them solutions? Have they won any awards recently or have they added a new product line or service? Read up on their industry, too. Are there any particular economic or regulatory challenges the entire industry is struggling with?

Know as much as you possibly can about your client, so that you can identify their key challenges and provide solutions.

Stay tuned for the second Area to Know in my next post.

 

Continue Reading →
0

Networking – How to Network

Posted by:

Networking for Business

Know Your Goals

Have you ever gone to an event hoping that you’ll meet someone who will want to do business with you? You dart around the room, moving from person to person, telling them all about what you do and what you sell. By the end of the night you’re exhausted and you have nothing to show for it. Or maybe you went to the event and only hung around people you already know because that was your soft cozy blanket, and you closed off your circle to everyone else.

In both situations you’ve made an effort. You got out of your cave and out of your car, but you didn’t network with purpose. You have to know why you’re net- working in order to get the results you want.

So why do you go to a networking event? If you say you’re there to sell a particular product or service, you’re partially right. But another reason you’re there might be because you’re looking for like-minded people who understand you and your purpose in life.

As you walk into any networking event, remind yourself why you are there. Keep in the front of your mind:

• What you want to accomplish.

• Who you want to talk to.

• Why it’s important for you to be there.

• What you have to give.

Then expect the best, because you’ll get it!

This is an excerpt from Entrepreneur You.

 

Continue Reading →
0

What is Marketing? – Identify Your Clients

Posted by:

What is Marketing? – Identify Your Clients

Marketing

Who are your Clients?

Most perspective customers won’t know your company or won’t be able to tell the difference between your company and others. It’s your job to identify your best potential customers and to target your marketing to them. The first step to identifying potential customers is to research them.

The most successful small businesses understand that only a specific group of people will buy their product or service. The task then is determining, as closely as possible, exactly who those people are and targeting your marketing efforts and dollars towards them. You too can build a better, stronger business, by identifying and serving a particular customer group – your target market.

This is a excerpt from ENTREPRENEUR YOU. 

 

Continue Reading →
0

Enrepreneurship | Entrepreneur You – Where is the Need?

Posted by:

Where is the Need?

One of the ways to start your business is to find a job or task that no one else likes to do. Simply put, if a task isn’t someone’s core area of expertise, or if it can be inconvenient, difficult, or cost-prohibitive to do themselves, then people may consider hiring someone else to do it for them.

Dig deep into your skills and abilities and look for potential products or services in which you have an expertise that fills a need. Find a product or service that fixes the problem or make someone else’s job easier. Where there is pain, there is gain in the business world. If you can identify an area where people need help you can provide a solution, you’ll enjoy great success.

This is an excerpt from Entrepreneur You.

Get to Work…

Identify three target areas in three different areas of your life where services or products could be used but are not being used or could be utilized at a higher level with your expertise. This could be the seed of starting your own business. Determine how you can provide the solutions.

 

Continue Reading →
0
Page 1 of 3 123